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Banner Design Tips# 1
The first, most important rule of thumb when creating a vinyl banner design is to KEEP IT SIMPLE. Stick to two or three main elements that communicate your most important selling points. Identify your product with a striking photo (if you have one), and then define the most important selling features with the other elements: usually a striking headline, and some other “feature” like the price, the amount of discount, or the “free” thing you are giving away.

Banner Design Tips# 2
Of course these days we are talking about vinyl banners made with FULL COLOR digital printing. So when creating your vinyl banner design, it is usually safe to use what I call the “Photo ID Model” for digitally printed state-of-the-art vinyl banners. The “Photo ID model” uses four basic elements:
1. Product photo or photo collage
2. Main Headline
3. Product Description
4. Company Identifier

Banner Design Tips# 3
Use COLORS to your advantage. Use FULL COLOR PHOTOGRAPHS that contain interesting bright colors. And make your headlines, special offers, and company identifiers jump out by using red, white or yellow on a black background.
This is called the “reverse text” or “knock out” technique. Look at the hundreds of signs you see everyday, and notice how often reverse text is used. The contrast between the light colored text and black (or dark) background gives your text much more graphic impact.

Banner Design Tips# 4
You can do much better than that! With a little bit of imagination your “Perk-It-Up” vinyl banner could have MUCH MORE IMPACT. For instance, even a fairly uninspired headline like the one above will come to life if you associate it with an interesting photograph.
Keep it simple, make it striking, use color effectively, and be creative. Then your vinyl banners will have the impact you are looking for.

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Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.

Teasing your curiosity
“Do Not Click Here”. How many of you have seen this slogan in a banner? What did you do when you first saw it? If you are like most people, when you first saw it, you clicked on it. What makes this simple sentence so powerful that it compels the visitor to click on it? The answer is curiosity !!!

Copywriters and web designers are always looking for ways to arouse the website visitor’s curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner. However, because the “Do Not Click Here” slogan tells us nothing about what is on the next page, it arouses the visitor’s curiosity and makes it almost impossible not to click on this banner to see what’s behind it.

Simple integrated design
When Larry Page and Sergey Brin first introduced their product, “Google”, to potential investors, they mentioned Adwords as a backup option in case they didn’t make any money. We all know how lucky they were that they eventually needed to use that backup plan. What made these “boring” ads such a great success?

Take part in the action
Banner designers wisely used interactive technologies like Flash to develop type of banners that invite the user to take part in the action. Drawing the user into the action can be accomplished in many creative ways. Some web designers use popular old games elements as part of the scene. You all know the famous game pacman. One of the banners that I like the most is the one where the user is allowed to let pacman “eat” few dollar signs. At the successful completion of this mission, a nice slogan is revealed asking him to open a saving account that will earn money with a fixed interest rate. The idea behind those interactive banners is simple: Let the user take part in the action and then at the right moment when his mind is less resistant, show him the sales message. Those interactive banners proved to be very efficient. Their biggest disadvantage is that most webmasters will not allow that kind of banner because it distracts too much from the web page content.

Back to Black and White
Website designers are always seeking to be different with their design ideas. One banner fashion trend that can be found lately is Black and White banners. Although research shows that blue and yellow are the most efficient color to use in a banner, Black and White banners have been seen a lot lately. It’s probably something that will eventually vanish, but the idea behind it is to be different and to make the user wonder what’s up and hopefully click on the banner to find out.

Get Out of the box
Have you heard about the milliondollarhomepage.com? If not, check out this website before continuing to read this article. This website has proven that creative thinking not only can bring you money but also create a whole new trend. Right after the milliondollarhomepage.com got the internet community’s attention, many designers used this idea to deign a banner on which they sell a 10×10 pixel area. Like the original concept, this banner design had its impact. Advertisers are investing money on these ad spaces while at the same time visitors are curious enough time after time looking at those unorganized pixel banners to click on them.

What about the next trends
What the next trends of banner design will be is something that probably no one can accurately predict. It’s up to some web designer to come up with a new concept that proves to be efficient. There is no doubt that in the future we will see new ways of designing banners, especially when more and more advertising budgets are being spent on the internet instead of commercial TV and other types of advertising media. I guess we will just need to be patient.

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